Packaging features

In addition to the main function of packaging, which is to contain and protect the product inside throughout its life cycle, packaging also serves other functions, such as providing product information and acting as an important advertising tool for goods. Let’s learn more about the functions of packaging in the article below.

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1. Product containment function

Packaging is used to contain products, ensuring that the products inside do not leak, get lost, or become deformed.

To fulfill this function, packaging must have a size suitable for the product inside, have the ability to be properly sealed, and have a sealing method and design appropriate to the characteristics of the product.

Packaging may directly contain the product or contain a product that has already been packaged.

2. Product protection function

In addition to containing products, another basic function of packaging is to protect the product from the time it is packaged, throughout transportation, until it is used.

To ensure product protection, packaging must first be resistant to mechanical factors and prevent itself from being damaged, such as collapsing, breaking, bursting, or opening.

Packaging must also prevent external environmental factors from affecting the product inside and ensure that there are no chemical interactions between the packaging and the product that could cause product deterioration.

This is particularly important for food and pharmaceutical packaging. To ensure the protection of the product inside, the packaging design and material must be carefully selected.

When selecting packaging for product protection, the following factors should be considered:

• Packaging dimensions
• Strength against loads applied from different directions
• Packaging shock absorption capacity
• Drop resistance
• Material resistance to abrasion
• Material puncture resistance

 

3. Product information function 

Product information must be displayed on packaging to help consumers identify and understand the product and know how to use it. This is not only a requirement but is also regulated by laws governing the information displayed on product packaging. To ensure that information can be properly displayed on packaging, the following factors should be considered:

• Ability to print on the product surface: ink receptivity of the material surface, optical properties of the material, and available packaging surface area
• Information about the manufacturer
• Product ingredients, properties, and characteristics
• Instructions for use and storage
• Visibility of the product inside the packaging

Brand and product advertising function

In addition to providing product information, packaging is also an effective advertising tool for products and brands. Changes in packaging design and graphic elements directly affect the attractiveness of packaging to consumers and consequently influence sales volume. The following factors should be considered to improve the advertising effectiveness of packaging:

• Attractive design and size
• Representation of product quality
• Display value
• Brand and trademark recognition
• Color combination and content layout
• Printing quality
• Visibility of the product inside

4. Efficiency and convenience of use 

In addition to the three basic functions above, packaging is increasingly being improved to provide greater convenience for users and greater efficiency, such as faster production and lower costs, easier storage, transportation, and distribution, while ensuring that the materials used do not have harmful effects on people or the environment.

Efficient and convenient packaging is demonstrated through the following factors:

• Suitable for automated production and packaging
• Compliant with legal regulations and requirements
• Capable of being disposed of and recycled
• Convenient for transportation, loading and unloading, and storage, while maximizing available space
• Convenient for distribution
• Easy to open and capable of being opened and closed multiple times
• Convenient to store during use and able to integrate tools necessary for use
• Child-safe